TrackTape is a device, that measures data on you with exercising. Equipped with its on cellular connection, it makes it possible for you to exercise without the interruption from smartphones etc.
The Problem is that a lot of tracking devices provides the same solution as TrackTape. But TrackTape does it without the need of a smart-device.
The Solution was to communicate across branding & marketing, that TrackTape is a hassle-free device, that lets you enjoy you exercise without interruptions.
done w/ Karin Ahlstrøm, Liza Dragsbæk, Sebastian Risom Drejer, Mirjam Krook & Erik Thalén @Hyper Island