Sebastian Østgaard

Toys'R'Us - The Bots

Toys’R’Us - The Bots is the launch of a new communication platform to broaden the overall awareness of the brand in Scandinavia

The Problem is that online toy-stores are taking control over the market, and people rarely visits the physical stores anymore. Another aspects is, that kids have changed their behavior, when it comes to toys. Screens and only games are becoming a part of their everyday play in a much earlier age, than before.

The Solution is to create an universe with the robots living in the walls of the Toys’R’Us stores, where they do what they can to give kids the joy of toys back.

App games where the kids need to search for The Bots to gain rewards is to come later on.

Storytelling and scriptwriting done by Janus Jauch & Sebastian Østgaard