When betting, you usually base your reasoning by statistics and facts. Betting on real people is something else.
The Problem is that people doesn't interact for very long on the Maria Casino site.
The Solution was to place real people in a test facility where they were exposed to real scenarios. Giving the users an experience of constant thrill and excitement of "what happens next?".
done w/ Kenneth Kaadtmann, John Njoki & Neela Menik
Danish Digital Awards 2017, Website (Bronze)
Creative Circle Awards 2017, Events (Shortlist)
Rambuk 2016, Involveringsprisen (Shortlist)
Rambuk 2016, Content Activationprisen (Shortlist)