Respekt For Maden is a campaign for the association "Stop Madspil", where a lot of big organisations in the food industry was supporting.
The Problem was that we in Denmark have a bad habit of throwing away perfectly fine groceries.
The Solution was to tell a story of a salad. A salad that just wanted to fulfill his purpose in life. Getting the respect he deserves. Just like everyone else.
done w/ Kenneth Kaadtmann