Humanitarian aid organizations often focus on the problem they wish to solve, rather than the solution to the problem, when they communicate.
The Problem for Plan Danmark is, that the bad terms the 3rd-world children is living under.
The Solution to the problem is you.
You might not be the hero at work or at home, but to the children of the 3rd world, you are a hero.
done w/ Kenneth Kaadtmann & Sune Overby