If only pigs were chickens was the start of a new universe and communication for the organisation Dyrenes Beskyttelse/Animal Welfare Society.
The Problem is that conventional pigs, and the mistreatment of them, was not known to the wide public of Denmark. Earlier, a campaign had huge success when trying to save caged chickens and the welfare of those.
The Solution, A pigs hope for a better life, by imitating a chicken in order to save itself. By showing this pig posing in an abnormal way, it gained a lot of awareness and debate.
done w/ Sune Overby
Creative Circle Awards, Craft - Illustration (Silver)