Fights That Matter is a concept for the launch of Hummels new S/S 18 Collection.
The Problem is that sports are always communicated as triumphs within sport, where the glory of winning is celebrated.
The Solution is to celebrate the real wins. The victories for humanity. No matter if it is the fight to marry a person of your own gender, or the fight for equal rights for men and women. These are the fights that truly matters.
done w/ Sune Overby & Kenneth Kaadtmann
Lürzers Archive Published, Berlin Bruisers (Issue 3, 2018)